Glen Lyon Coffee Roasters
Corporate
The brief
Glen Lyon Coffee Roasters is a speciality coffee business in Perthshire with an identity rooted in its Highland setting. The brief, in Jamie Grant's words, was for "slick and eye-catching action videos" that promote the business, each one designed to work on its own across the company's website and social channels.
We have made three films for them: Mountain Biking in 2017, Kayaking in 2018 and Gravel in 2024. The brief did not ask for a film about how coffee is roasted, and none of the three is one.
The approach
Each film is built around an outdoor activity, filmed as action cinematography, with the brand present rather than explained. The coffee appears where it would on the hill or the river, in an enamel mug in a rider's hand, and the activity carries the film.
The three films share an approach to composition, pace and colour grade, so the 2024 film reads as part of the same body of work as the 2017 one, seven years and a lot of camera development later. That consistency is deliberate. Once the look was fixed on the first film, each later commission started from established decisions about grade, framing and tone rather than a blank page, and the shoot days went on the subject.
The fundamentals are the same as on any other production: proper light, considered composition and a grade that gives the brand a distinct, premium feel. Production was kept fast and efficient, which is the part of the work Jamie Grant singles out below.
The outcome
Glen Lyon now has a library of three brand films, each standing alone and each recognisably part of the same series. A coffee drinker who has seen one will recognise the next, and that recognition accumulates with each release in a way a single film cannot.
The series is the lead example in our journal post One Film or a Series? Building a Brand Video Library in Scotland, which sets out when a series is the better commission and when one film is enough.
The films
“We have worked with Morrocco Media several times to produce slick and eye-catching action videos that promote Glen Lyon Coffee Roasters. Stefan is fast, efficient and very professional to work with. He also has a fantastic eye for cinematography. We will go back to him every time.”